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About Us

Our Mission

Wisconsin Right to Life believes that each human life is inherently valuable from fertilization to natural death. Our mission is:

“To make euthanasia, infanticide, abortion and destruction of human embryos socially, ethically and legally unacceptable solutions to human problems and to promote positive alternatives to each of these acts.”

Our History

Our organization was formed in 1968, five years before the tragic
Roe v. Wade decision. Read More

Our Vision

For 54 years Wisconsin Right to Life has been 100% committed to saving lives. One key mission about us is saving lives. The vision of Wisconsin Right to Life is to touch hearts and minds so that all will cherish human life. Each day we work to create a society in which every person’s right to life is secure, it is not only about us, it is about the society at large.

In living out our vision, we strive to be a unified, responsive organization with members empowered to accomplish our common goals. In doing so, we act with integrity, strength of purpose and respect – toward those we serve and toward those with whom we disagree.

Our Five-Point Power Strategy

Wisconsin Right to Life achieves national prominence for its work in changing hearts and minds to cherish life through powerful television messages, especially targeted to women 18-34, those most vulnerable to abortion. Watch our TV ads.

Wisconsin Right to Life is the national leader in training and empowering youth to strengthen their convictions about the value of life, encouraging them to become leaders and make significant changes in the world around them. Our Teen Impact program and our Life on Campus college grants are unique in the nation.

Wisconsin Right to Life’s legislative power has resulted in some of the nation’s most protective, life-saving laws. Wisconsin Right to Life’s legislative expertise and knowledge of the issues are eagerly sought by legislators who want to make a life-saving impact. We work with top national legal experts to lead in protecting free speech rights in America, and won a landmark decision in the U.S. Supreme Court – WRTL v. Federal Election Commission. Wisconsin Right to Life has been instrumental in helping to elect a pro-life Governor, U.S. Senator, and a number of Congressmen, State Senators, and Assembly Representatives. A Wisconsin Right to Life PAC endorsement gives candidates the powerful edge needed to win elections.

Wisconsin Right to Life’s innovative approach to digital media is saving lives. With groundbreaking, geographically-pinpointed cellular technology, we are serving pro-life ads directly to the phones of college-age and abortion-vulnerable women when they need to see them most. We are a national leader in leveraging social media to bring about pro-life change. And, we’ve developed one of the most comprehensive websites on life issues in the nation.

Wisconsin Right to Life has built a vibrant statewide grassroots network of regional and local county chapters which bring about pro-life activism, messages, and awareness in their local communities.

Learn more about our approach to saving lives by visiting our accomplishments page or reviewing our legislative agenda.

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