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Advertising Death in Australia

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Philip Nitschke of Australia makes Jack Kevorkian look like a novice. Nitschke conducts “safe suicide” workshops wherever he can set up shop. According to the International Task Force on Euthanasia & Assisted Suicide (soon to be called the Patient Rights Council), Nitschke requires participants in his workshops to first pay a sizable fee to join his organization, Exit International. His target audience: older people.
To promote his cause and lure more people into it, Nitschke has produced a 45 second television ad and billboards. The television ad was banned in Australia and Canada but will be aired in New Zealand and Italy. Billboards are expected to go up in Melbourne and Brisbane. Billboards advertising death first appeared in the United States in San Francisco and New Jersey sponsored by the U.S. group Final Exit Network. Perhaps Nitschke was inspired by the U.S. group.

There is no length to which Nitschke will go to promote death. His preying on older people is despicable.

Barbara Lyons

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