Splashy Obamacare Health Information Campaign Disappears

On the first anniversary of the passage of Obamacare, a highly-touted $125 million Health Information Campaign to let the public know what the new law really does has apparently fizzled. This costly plan was unveiled last June by Andrew Grossman who heads the Wal-Mart Watch. The goal was to spend $25 million a year for five years using 10-15 operatives and luminaries like Tom Daschle, Vicki Kennedy and Anita Dunn to tout the new law and change public opinion.

Almost a year later, the Health Information Campaign is invisible and the luminaries are not returning phone calls. Grossman now says, “The law is in effect, and the best thing we can do now is explain it.” Not so lofty anymore. Wesley Smith comments on the silence of the luminaries: “That could be because the law is a disastrous mess and the luminaries are unwilling to stake their reputations on trying to sell it.”

Read the politico article here.

Barbara Lyons